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    SUNCITY MORNING SHOW (SMS)
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Cost of chicken meat to climb

Consumers will, in coming days, have to fork out more for chicken meat. Jamaica Broilers has confirmed that, given the movement in the foreign exchange rate, it will have to adjust prices. However, the company has promised that it will not pass on the full impact to consumers. Ian Parsard, vice president at Jamaica Broilers said, the company does understand the pressure that the consumers are under and in this regard is looking to share that increase. He said Jamaica Broilers is looking at a two per cent price list move on their products. In the meantime, Caribbean Broilers, another supplier of chicken meat, is also feeling the effects of the depreciating dollar, with input costs going up. At the same time, the company has conceded that a price adjustment will have a negative impact on sales.