Former deputy commissioner of police Mark Shields says senior cops in the Jamaica Constabulary Force (JCF) are too silent. Shields says Police Commissioner Owen Ellington, has been able to competently handle interaction with the media but insists that Ellington cannot do it alone.
He argues that crime remains a major problem and other senior officers must communicate in a manner that drives confidence in the police force, which he says has excellent anti-crime strategies. Shields says the JCF needs to increase its engagement with social media to help in police operations and media updates.
He says the use of social media such as Twitter and Facebook has been effectively incorporated in communication strategies by police forces around the world. The former crime fighter asserts that social media is not a substitute for emergency communication but a means to maximise police effectiveness.
Shields served in the JCF as deputy commissioner in charge of crime for almost five years before retiring in 2009.