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UNWTO AND CTO PARTNER TO ADVANCE TOURISM IN THE REGION

The World Tourism Organization (UNWTO) and the Caribbean Tourism Organization (CTO) have signed a Memorandum of Understanding (MOU) to strengthen their collaboration in promoting the tourism sector in the region, as a key driver of sustainable development, this according to the Jamaica Tourist Board. The MOU aims to enhance the cooperation between UNWTO and CTO in areas such as the preparation of regional strategies and action plans for the development of sustainable tourism, the promotion of tourism investment, market intelligence and capacity building. UNWTO Secretary-General, Taleb Rifai, stated that “This partnership enables our two organizations to work alongside on matters that will further advance sustainable development in the Caribbean and increase the competitiveness and resilience of the sector, in the region.”